Round Up: The Best Culture & Community Swag We’ve Seen

Swag In the Wild
17 min read
Jake Wang
Jake Wang
Jr Marketing Manager

Published: December 29, 2020

Great swag isn’t only about quality. Surprised? That’s because no matter how good your swag is, it won’t matter if it doesn’t reach the right people!

And one of the best ways to leverage swag to its fullest potential is all about upgrading your organization’s culture with awesome swag. 

Whether you’re just starting to build the foundation of your company culture, or looking for ways to support your already thriving community, choosing high quality swag can help you take it to the moon.


What Is Culture and Community Swag?

You can approach swag from a pure promotional perspective (think cheap, mass produced, single-use items) or you can think about how your swag is influencing the big picture. And here’s a new truth: swag isn’t a one-off! Even if you are using swag for a specific situation or use-case. 

Maybe you need swag for an event or a special group gift. But because of its physical nature, your swag has become a remarkable piece of your brand with the power to grow your community and share your organization’s culture with people anywhere, anytime – independently of your team’s direct attention and efforts!

In other words, swag helps you scale marketing. It’d be a huge missed opportunity not to leverage it for growing culture and community. And with 2020 being a year where many teams entered the remote and distributed workspace for the first time, we’re excited to share and celebrate some of the most inspiring and best culture & community swag of this year.

Swag in the Wild 2020 Edition

If you follow our Swag in the Wild newsletter, you know that we regularly feature great swag ideas and projects from our clients in our newsletter and blog. 

With the year now coming to a close, our team went back to review the highlights of the year. This list is the 2020 Swag in the Wild Round Up – so get ready for a showcase of the best and brightest teams with swag worth sharing!


Company Culture

General Team Swag

For when you want the freedom to be flexible. These swag projects master the art of versatility while promoting team swag that supports great company culture! Ideal for both one-off swag and general branding purposes.

🏆  SWAG PROJECT HIGHLIGHT

Crunchbase Team/Family Shirts

COMPANY: Crunchbase

PURPOSE: Crunchbase has built a great culture, even while remote. Awesome t-shirts for an awesome team!

WHERE IT SHINES: Treat your team like family, and you’re on your way to a company culture that is larger than life. We love that everyone is able to join in on this fun swag moment.







🏆  SWAG PROJECT HIGHLIGHT

ONE Sotheby’s International Realty Nike Tech Polos

COMPANY: ONE Sotheby’s International Realty

PURPOSE: The ONE SIR team sports an incredibly classy & cool look at #FLIBS

WHERE IT SHINES: For swag your employees will actually wear, consider how your swag plays into their wardrobe throughout the year. Go with high quality swag and watch the ROI skyrocket for your brand strength and culture. 

See the details







🏆  SWAG PROJECT HIGHLIGHT

BHHS Team Swag

COMPANY: Berkshire Hathaway Home Services Chicago (BHHS)

PURPOSE: BHHS gets branding right with a wicked swag store for all their employees and clients!

WHERE IT SHINES: Swag so good everyone wants one… even people who have no idea what your company does. Now that’s a swag win.

See the case study


Having stuff that’s good quality is important to us, and it was important to one of our executives that started the department with us. They were like, I don’t want to sell crappy anything just to slap our logo onto it. That’s how we found you guys.

CORINNA CARAHER, DIRECTOR OF PEOPLE & CULTURE AT BHHS


🏆  SWAG PROJECT HIGHLIGHT

Official Women’s Sport Foundation Store Merch

COMPANY: Women’s Sport Foundation

PURPOSE: A selection of quality official WSF swag for the organization’s top supporters & advocates!

WHERE IT SHINES: Gear for female athletes to score on and off the field! We love that the WSF team thought of using swag to bring in proceeds impacting over 100,000 girls and women across the nation.

See the details




🏆  SWAG PROJECT HIGHLIGHT

Cybrary Team Hoodies

COMPANY: Cybrary 

PURPOSE: The Cybrary team gets creative with swag for a variety of use cases, from virtual giveaways to creator appreciation!

WHERE IT SHINES: The Cybrary team has pulled off several swag projects with seriously high quality swag worth of their community leaders, creator contributors, and ambitious top-performing students! It doesn’t just provide for a level of community spirit beyond the screen, but also strengthens Cybrary’s brand and helps them reach new audiences with minimal effort.

See the details


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Company Culture

New Hires and Onboarding

For laying the groundwork of great company culture. A must-have culture element in the modern workspace, new hire and onboarding swag packs are one of the easiest ways to support a thriving company culture.

🏆  SWAG PROJECT HIGHLIGHT

Nasdaq New Hire Welcome Packs

COMPANY: Nasdaq

PURPOSE: Start off their newest talent with a warm welcome from day 1, no matter where they are in the world 

WHERE IT SHINES: Nasdaq is a company with bragging rights to the SwagUp Hall of Fame. And it’s well earned too — the Nasdaq team isn’t just good at appreciating their employees and growing a thriving company culture everywhere in the world; they also manage to do it consistently. (Search up #NasdaqFam on LinkedIn to see for yourself!)

See the details




🏆  SWAG PROJECT HIGHLIGHT

UDel Staff Swag Packs

ORGANIZATION: University of Delaware (UDel)

PURPOSE: Welcome university staff to the UDel family, both on campus and at home! 

WHERE IT SHINES: University swag can be a challenge – after all, there are freebies almost everywhere. We love that the UDel team skipped the pain of digging through a closet of swag trying to make sure they had enough of everything, and instantly leveled up with high quality swag picks their team will love.

See the case study


At a university, there’s always some event going on in which you receive something just for going. So it was kind of, how do we make our onboarding and our employee engagement piece stand out?

CRISTEN SMITH, ENGAGEMENT SPECIALIST AT UNIVERSITY OF DELAWARE





🏆  SWAG PROJECT HIGHLIGHT

Curion Employee Swag Packs

COMPANY: Curion

PURPOSE: New swag for new teammates 🎉

WHERE IT SHINES: The Curion team hires with culture in mind and it shows with the welcome they give their newest employees! We love these nice Allbirds to appreciate their hard working talent. Which just goes to show: great culture is something you build every day.

See the details


When new hires get their swag pack, they feel like they’re part of the team, they have a shirt, they have a mug, they have their notebook, so it gives them that head start to really dive into their new role and feel they’re supported going into it. It gives them a warm welcome.

NATALIE DIMASI, HUMAN RESOURCES COORDINATOR AT SOFTHEON


🏆  SWAG PROJECT HIGHLIGHT

Softheon Onboarding Swag Pack

COMPANY: Softheon

PURPOSE: Perfectly timed remote onboarding swag so their new talent can hit the ground running!

WHERE IT SHINES: Scaling swag can be a huge pain in the butt when you are working remote (and everyone else is too). That’s where DIY swag falls short. And because packing 100s of swag boxes and lugging them to the post office is not worth the lost workday hours, Softheon skipped out on that hassle via the SwagUp Platform. Of course, onboarding is just the start. Softheon supports their impressive culture with ongoing swag projects throughout the year!

See the case study


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Company Culture

Employee Appreciation and Culture Moments

For the teams that never stop growing. Don’t just count employee anniversaries as a measure of your culture; consider too the growth they’ve made during their time there! Swag that appreciates your team helps them weather the toughest challenges and can even inspire them to rise to the moment.

🏆  SWAG PROJECT HIGHLIGHT

Clari Employee Appreciation Swag Packs

COMPANY: Clari

PURPOSE: When Covid first hit, the Clari team pivoted to repurpose parts of their office budget originally spent on food to help teams working at home feeling engaged and appreciated.

WHERE IT SHINES: We love that this proactive thinking team took the initiative to appreciate their employees in a time of crisis, which helped reinforce the positive culture of the company!

See the case study


Our company-wide slack channels flooded with thank you’s, and people were posting pictures of their kids […] it made my day, it made my week. It warmed my heart to see, reinforced the positive culture, and reinforced that we are always thinking about employees and how to adapt given different circumstances.

KYRENE WANG, PEOPLE OPERATIONS SPECIALIST AT CLARI


🏆  SWAG PROJECT HIGHLIGHT

Duolingo Remote Team Care Packages

COMPANY: Duolingo

PURPOSE: Duolingo takes a culture-first approach and gets creative with remote team bonding!

WHERE IT SHINES: Themed care packages are one way to score a huge culture win. This is a great case study into how you can use swag to support your remote team. Check it out on the Duolingo blog – you won’t want to miss this one.

See the details




🏆  SWAG PROJECT HIGHLIGHT

Teampay “Year End Close” Packs

COMPANY: Teampay

PURPOSE: Teampay put together these awesome swag packs to show love to their customers and closeout the year on a high note!

WHERE IT SHINES: Although it’s tempting to rush onto the excitement and fun of tomorrow, it can be worth pausing to properly close out one chapter before beginning the next. We love that Teampay took the time to personally thank their beloved customers for being part of the journey.

See the details







🏆  SWAG PROJECT HIGHLIGHT

PRMG One Billion Dollar Club Milestone Swag

COMPANY: PRMG

PURPOSE: A box of milestone swag to appreciate the impressive MVPs at PRMG

WHERE IT SHINES: This is swag worthy of becoming a memento. We love milestone swag because it’s something that not only won’t be thrown away with the passing of time but will also be kept with pride over an achievement to talk about!

See the details




🏆  SWAG PROJECT HIGHLIGHT

Born with Notion Baby Packs

COMPANY: Notion

PURPOSE: Notion sends employees celebrating the expansion of their families some custom newborn swag!

WHERE IT SHINES: Swag to celebrate the major life moments. We love that the Notion team is right there with the congratulations for their hardworking employees.

See the details




🏆  SWAG PROJECT HIGHLIGHT

Fivetran Pride Swag

COMPANY: Fivetran

PURPOSE: Pride Month Swag! 🌈

WHERE IT SHINES: If you want to create swag that your employees will wear, show off, and share with their friends and family, pay homage to the brand values that the company stands behind. Because oftentimes those are the same values that drew your talent and members of the community to the company in the first place.

See the details




🏆  SWAG PROJECT HIGHLIGHT

Cision President’s Club Award Swag

COMPANY: Cision

PURPOSE: Cision leverages awesome award swag to support their top performer culture!

WHERE IT SHINES: We love that this swag pack is all about encouraging their talent to never stop growing, learning, and aiming to be #betterthanyesterday

See the details


See More:


Community Swag

Client Onboarding and Member Welcome

For when you need swag to seize the moment. These swag projects capture the power of tapping into the community around your brand. Whether you’re appreciating clients or welcoming new members, a quality swag pack is that perfect cherry on top. 

🏆  SWAG PROJECT HIGHLIGHT

BurnRate Supporter Thank You Packs

COMPANY: BurnRate

PURPOSE: A box of swag appreciation for BurnRate’s biggest supporters!

WHERE IT SHINES: We love this swag pack specially designed for thanking clients who joined the BurnRate journey. Not only are the swag picks extraordinarily tasteful (and well designed!) but they also reinforces BurnRate’s culture in the best way possible during the onboarding process. 

See the case study


We just did our first trigger for shipments in the last 24 hours, so that was exciting. Having access to SwagUp API and being able to do what we need to with it, integrating it with our backend systems, it’s powerful.

ROBERT MCLAWS, CEO, AND CO-FOUNDER AT BURNRATE






🏆  SWAG PROJECT HIGHLIGHT

Snopes Founding Member Packs + Crowdfunding Success

COMPANY: Snopes

PURPOSE: Snopes used swag packs to activate their readers and raise over $1.5M in their “Founding Member” campaign.

WHERE IT SHINES: We love how the Snopes team used swag to add value to their contributing members while solving for their need of capital. 

Snopes swiftly pivoted from a business based on 100% advertising revenue to a model almost 50/50 between reader direct revenue and programmatic advertising. Now that’s a swag win!

See the case study


We’re redefining ourselves in a more sustainable way. We wanted to put together swag packs, but it was hard to figure out how to pull that off. We’re 100% remote so we don’t have a lot of bandwidth to do this ourselves. We needed something automated and effortless.

VINNY GREEN, CHIEF OPERATING OFFICER AT SNOPES


🏆  SWAG PROJECT HIGHLIGHT

AdOutreach Client Onboarding Packs

COMPANY: AdOutreach

PURPOSE: AdOutreach surprises clients with well-timed swag for a masterful onboarding process

WHERE IT SHINES: An amazing customer experience starts with a good first impression. The team at AdOutreach uses personalized message cards to the full extent, and we dig it. 

These swag packs welcome new clients as they onboard — and it’s been fun for both the team and their clients! Moral of the story: get your strongest relationships off to a great start. Then follow up!

See the case study


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It humanizes the relationship. Especially being fully remote, we typically would never meet in person. When they receive that box of goodies, it reminds them we’re more than just a piece of paper, more than just a contract they signed.

JEN SPENCER, VP OF SALES AND MARKETING AT SMARTBUG MEDIA


Community Swag

Events and Celebrations

For the big and small moments where a physical complement helps you stand out. These swag projects are creative and inspiring ways to use swag in support of an event, and are great examples of when to use themed swag for maximum effect.

🏆  SWAG PROJECT HIGHLIGHT

EventGeek Virtual Event Attendee Swag

COMPANY: Circa (Formerly EventGeek)

PURPOSE:  EventGeek hosted their Reboot 2020 event and used SwagUp redeem pages to collect addresses and send swag to get attendees excited about the event.

WHERE IT SHINES: Imagine swag showing up on your doorstep right after you attend a virtual event. Pretty cool right? That’s how EventGeek took their virtual event game to the next level using SwagUp. With custom redeem pages and dropshipping, you can easily add that perfect human touch to any virtual event.




🏆  SWAG PROJECT HIGHLIGHT

RNL Conference Swag Packs

COMPANY: Ruffalo Noel Levitz (RNL)

PURPOSE: The RNL team gets exciting Chicago-themed swag packs for attendees at their 34th annual national conference

WHERE IT SHINES: Originally planned in Chicago, the 2020 RNL National Conference was just one of many events impacted by the spread of COVID. However, the RNL team moved fast to counter the unexpected. Their virtual conference fully embraced the Chicago theme and even included offerings like virtual tours of historic landmarks and virtual yoga at Millenium Park. And with over 1,400 attendees participating in the virtual event, we’d say that’s a smashing success 🎉

See the details




🏆  SWAG PROJECT HIGHLIGHT

HPLT Retreat Swag Packs

COMPANY: HPLT / Brian Mazza

PURPOSE: These swag packs are full of awesome, high quality gear exclusively for HPLT retreat members, delivered as a part of their retreat experience!

WHERE IT SHINES: Swag worthy of powering a movement. We love that Brian and the HPL team have put together swag packs that embody the mission and help their community members feel joy and pride in being part of something bigger.

See the details




🏆  SWAG PROJECT HIGHLIGHT

Emory Nursing School Graduation Packs

ORGANIZATION: Emory Nursing School

PURPOSE: In a SwagUp first, we helped Emory get key graduation items and other swag to new grads for their remote ceremony

WHERE IT SHINES: Another group that got creative with how they approach virtual events and celebrations during 2020 is colleges and universities. Some moments only come once in a lifetime, and we’re proud to have helped Emory graduates celebrate their accomplishments. Whether you’re congratulating an impressive cohort or bringing people together for a virtual event, don’t miss the chance to leave an impression they’ll remember years from now.


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Community Swag

Brand Awareness and Community Engagement

For when you want swag that supports a message and boosts community engagement…but without the hassle of 24/7 promotion. These swag projects all about leveraging maximum exposure and opportunity with minimal effort.

🏆  SWAG PROJECT HIGHLIGHT

Quorum Community Ambassador Kits

COMPANY: Quorum

PURPOSE: Custom branded swag for supporting the growing Quorum community

WHERE IT SHINES: There are some swag picks that are practically considered essentials when it comes to using swag for community growth — like the picks the Quorum team made for their Community Ambassador Kits. That’s a swag expert tip for you: it’s really rather hard to go wrong with a pack of quality stickers, custom knit socks, and a comfortable t-shirt.




🏆  SWAG PROJECT HIGHLIGHT

Outer Aisle Promotional Pizza Packs

COMPANY: Outer Aisle  

PURPOSE: In collaboration with Growth Busters, SwagUp helps  Outer Aisle celebrates the launch of their Cauliflower crust in style on National Pizza Day with clever pizza-themed swag packs 

WHERE IT SHINES: Not enough companies take advantage of packaging as part of the message. Which is a pity, because as Outer Aisle proves, well-designed packaging just elevates the swag experience to a whole different level. 

Of course, not every company should put swag in a pizza box (not that we’ll stop you, either) but there are more possibilities than you realize when it comes to designing the unboxing experience for your swag. From boxes with magnetic lids to swag you can smash to vintage-inspired wooden crates, the possibilities are pretty much endless.

See the details




🏆  SWAG PROJECT HIGHLIGHT

ShapeShift T-Shirt Giveaway

COMPANY: ShapeShift 

PURPOSE: Incredibly Soft Giveaway T-Shirts for ShapeShift’s Booth at #ETHDenver!

WHERE IT SHINES: With such a kickass design on our soft Bella + Canvas tees, it’s no surprise everyone wanted one. Your swag will get easy traction with strangers and champions alike when you start with quality and share it with the people who already care about your brand. A cute mascot doesn’t hurt either.

See the details







🏆  SWAG PROJECT HIGHLIGHT

Jobber VIP Smash Box Swag

COMPANY: Jobber

PURPOSE: Exclusive Community Ambassador “Smash Box” Swag 🔨

WHERE IT SHINES: Ladies and gentlemen, this is one for the history books. One of the best parts of getting swag in the modern era is that it’s a thoughtful physical gesture that stands in stark contrast to the growing digitization of our world. Because sometimes it’s just fun to smash things

We love the creativity from the Jobber team here; just 40 very lucky community ambassadors were sent VIP smash box for an Instagram-worthy moment.

See the details


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