Have you planned out your surprise and delight campaigns for January? If custom retention is top of mind for your marketing and sales efforts in 2023, you have come to the right place. We outline the top customer surprise and delight ideas for January. Check out the top important date you need to know for January and some quick ideas on how to activate them to delight your customers!
How To Start A Surprise & Delight Campaign
To kick off your customers’ surprise and delight let’s make sure you have all the right ducks in the row to get you started! You need to first start off with a budget in mind. How much did you want to spend per customer? This lets you know exactly how you should go about launching your customer surprise & delight campaign.
If you have a small budget you may want to focus on just your top customers or a customer segment you want to grow in. Whichever the budget there are many creative ways to surprise and delight a customer. Next, you will want to establish some goals. What did you want to gain out of this campaign? Is it more social awareness? Did you want to boost sales or use it to announce a new product launch? Make sure is it something you can actually measure. Once you have your budget and goals you can begin planning your surprise and delight campaign and launch! Don’t forget to set a date for you to look back and see how your campaign performed.
Important Marketing Dates In January
January Dates & Awarenesses
- January 1: New Year’s Day
- January 4: National Braille Day
- January 15: National Bagel Day
- January 17: World Religion Day
- January 18: Martin Luther King, Jr. Day
- January 20: Presidential Inauguration Day
- January 27: International Holocaust Remembrance Day
- January 28: Mahayana New Year
- January 28: Data Privacy Day
- January 31: National Hot Chocolate Day
Awareness for the Month of January
- National Mentoring Month
- Poverty in America Awareness Month
- Slavery and Human Trafficking Awareness Month
Customer Surprise & Delight Ideas
New Years Promotional Swag Pack
Customer Surprise & Delight Idea: The start of the year is the perfect time to reengage with your customers. If you are launching something new for the start of the year use some swag to help promote this! Get creative with your launch and pick swag items that complement the products you are launching. For example, if your company is launching a new eco-friendly skincare product, send some of your products to try out along with some other eco-friendly swag.
Property Awareness Month Give Back Campaign
Another way in delighting the customers during the month of January is using key events that are already happening throughout the month to piggyback on. We are using this Property Awareness Month as an example of how you can surprise and delight customers. You can do a give-back campaign and get your customers involved. Customers love to see their favorite brands give back but you can also tie in a giveaway with these efforts. You can match their donations and in turn, give them a free offer or even a gift to promote this awareness.
National Hot Chocolate Day
Suprise Loyal customers with a free gift! Add incentives to refer a friend or coupon code they can use on their next purchase. Or simply just give it to them as a thank you. If you have a sales cycle with your customers, it might be a good time to review their account with them over some hot cocoa!